In fact, the contractor or the tech start up is more in line with what we actually do than any of the above mentioned assumptions. It is true that there is a level of creativity and artistry we shoot for in our work but at the end of the day we are making a product to sell, plain and simple. That said, the deconstruction of what the product is and who the buyer is proves to be the most difficult part for people willing to chat with us longer than five minutes to understand.
Antony and Skip of TEN/28 split their time between helping clients tell their stories through video and photo and making a new mini-documentary every week for 2019.