Antony and Skip of TEN/28 split their time between helping clients tell their stories through video and photo and making a new mini-documentary every week for 2019.
There’s a code amongst those in recovery. Some of the code is printed in literature with specific guidelines for behavior. Other aspects are learned over time or discovered in an awkward situation. Even the word “recovery” is sometimes synonymous for what we don’t discuss in press, radio and film.
Right now the global conversation is on Covid-19. It’s what the old guard of marketing called top of mind awareness. My wife said the other day, “It feels like we’re in the first 15 minutes of a Hollywood blockbuster disaster movie like 2012 or World War Z.” The world is zeroed in on questions, solutions, causes and blame.
I’m an alcoholic.
That’s one of the greatest sentences I have uttered out loud and I say it often in private meetings all around Nashville. The sentence keeps me grounded in my recovery. It reminds me of something important. It allows me to be open, to grow, and to learn and love.
And yet, until six months ago I never realized how high the horse was that I was riding while saying it. It took someone important to me to die for me to realize.
In fact, the contractor or the tech start up is more in line with what we actually do than any of the above mentioned assumptions. It is true that there is a level of creativity and artistry we shoot for in our work but at the end of the day we are making a product to sell, plain and simple. That said, the deconstruction of what the product is and who the buyer is proves to be the most difficult part for people willing to chat with us longer than five minutes to understand.
